BooleanMaths

BooleanMaths is a marketing analytics and attribution platform built for D2C brands that want clearer performance signals from their ad spend. It connects the full customer journey—from first discovery on ads or social media through site visits and repeat sessions to the final purchase—so you can understand what’s truly driving revenue.

Unlike basic storefront or last-click reporting, BooleanMaths focuses on accurate attribution and actionable, real-time insights. It uses fingerprinting to recognize visitors across sessions, helping you reduce blind spots caused by fragmented tracking. With Conversion APIs, the platform sends high-quality first‑party conversion events directly to ad platforms like Meta and Google Ads, improving measurement reliability and supporting better campaign optimization.

Setup is designed to be straightforward: install the pixel via the Shopify app (or add it directly), connect your Meta and Google Ads accounts, then configure Conversion APIs to pass important events and customer actions back to your campaigns. You can also set up influencer tracking to measure social campaigns and understand which creators or posts contribute to conversions.

Whether you’re a founder trying to improve ROAS, a performance marketer dialing in budget allocation, or an agency managing multiple stores, BooleanMaths helps turn messy attribution into a single view of what’s working—so you can scale what performs and cut what doesn’t.